The Hurricane Shutter Business and Insurance

19 Sep

From my point of view, when it comes to hurricane protection, the proof has always been “in the pudding” and that is the basis of our product, our live demonstrations and our business. We test what we install and we stand behind it 100%. Anyone who has seen our live demonstrations (from Ocean City, Md to Naples, Fl.) knows how much we trust our product. Yes, I am certainly going to tout the benefits of Evolution Hurricane Shutters, but I will also tell you the positives of some of the others, as well and I hope that others will chime in with additional information. As I have stated before, I’m no expert. I know that the hurricane protection that we manufacture at Evolution Hurricane Shutters is not for everyone, not for every business or church and not for every application. I freely admit that and I will tell a prospective customer the same if our product isn’t going to be the best “fit” for them. Sure, if they demand it from me, I’ll sell it, but that’s not what being in business is all about for me. I’m not in favor of promoting the idea that a $3000 used park model mobile home should have $4000 of hurricane protection. But if he/she has been told by their insurance company that the structure is non-insurable and therefore feels that our product is the only one that protects their property, then I’m on board. Besides, the replacement cost of a small park model starts at about $22, 000.00. There is a corrupted saying in the marketplace that says “The customer is always right.” but the original real version says, “The customer is king.” The kings may not always be right but, nonetheless, they are still kings. How else are people going to protect their property? When the insurance company says that your home isn’t worth the risk for them to insure, the you need to take matters imnto your own hands. Anchor it down so it doesn’t blow away and do what you can to keep the windows from blowing out.

The internet is a great place to find out who has bad reports, complaints, dissatisfied customers and lawsuits. When I review a business or a product, I don’t give too much credence to a customer complaint here and there.  However, when there are so many complaints against a company and so much missing money that the courts get involved, it probably bears a closer look. With that being said let’s move on.

In my way off thinking, if you do anything in your business, you’re gonna’ make a mistake somewhere along the line. If a business owner were to tell me that he/she have NO complaints from customers, then they don’t have much of a business. If you don’t get complaints, you aren’t doing anything. I’ve worked for enough companies in my life to know that there are some people out there who are NEVER satisfied with anything. They think that everything they amass in their life should be free and unconditionally guaranteed for life. They also believe that restaurants are in business to give them free meals and auto repair shops should fix their cars at no charge. In some cases, it also seems that every problem that they experience in life is the fault of someone else. These people are out there and you probably either know at least one of them or maybe are even related to one (isn’t it horrible that we can’t pick our relatives?).

Just remember that insurance companies are out to maximize premiums and minimize losses. That’s their game and everyday they make the rules in Washington, D.C. to benefit themselves at the expense of the public. That’s about all i need to say on that topic………..

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